NEW DELHI : As the country deals with the grief and struggles brought by the second wave of coronavirus, Tata CLiQ Luxury is urging people to take time out for self healing.
The luxury e-commerce platform has collaborated with social media creators and influencers to promote messages of hope, resilience, and strength, encouraging people to take a pause and take some time to heal.
The objective is to prioritize community and healing over commerce.The brand has recently released a video content series called "Time to Heal" across its marketing platforms, in partnership with social media creators such as actor Kalki Koechlin, model turned actor Lisa Ray and independent musician Ankur Tewari.