Digital AppealOutside of Asia, the field is still relatively new, but the usual suspects are paying attention: Last year, Facebook Inc.
bought a small video-shopping startup Packagd to help build a live shopping feature inside the company’s Marketplace product.
Amazon.com Inc. has also dipped its toes into live video shopping.While the technology behind Bambuser’s products is not unique, it is currently the market leader in the Western world within live video shopping, according to Chief Executive Officer Maryam Ghahremani.