Maritime businesses brace for a second summer without cruise ship tourists “And that’s a shame,” he says. “Those students have student loans and we want to get them as much work as we can, but our hands are tied.”The Tourism Industry Association of New Brunswick says along with the Explore NB rebate program, the Atlantic bubble provided a boost to operators last year.Its hoping for travel loosened travel restrictions when it’s safe to do so, but federal wage subsidies for eligible businesses will be another key to help ensure they make it through.Carol Alderdice, the CEO, says the subsidy will start shrinking in July.“We actually absolutely need the wage subsidy to continue at 75 per cent for the hardest hit, and even up until the end of.