₹140 crore. With the acquisition of POPxo, it is expected to clock ₹200 crore.Several other online beauty brands have also seen an improvement in sales in the last four months after a complete washout initially.
According to a Mint report, online beauty store Purplle.com saw a three-fold increase in overall sales volume during its Diwali sale compared to September.
About 70% of these orders came from tier 2 and tier 3 cities. Mamaearth, too, admitted to higher sales contribution from tier 3 and tier 4 markets.Another homegrown startup, Kiro, spoke of customers picking up highlighters and eye shadow sticks.
Lipsticks, concealers, foundation, and blush also saw traction though most firms reported a surge in demand for skincare products.“The.