virus pandemic crisis

Theater Owners Chief on Universal's 'Trolls' On-Demand Play: "Exhibitors Will Not Forget This"

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www.hollywoodreporter.com

On March 20, amid unprecedented circumstances resulting from the coronavirus pandemic, new Hollywood movies were suddenly available to buy or purchase on premium VOD.

Historically, a major studio title isn’t widely available in the home entertainment space for around three months. Some studios have wanted to shrink the theatrical window for years, but theater owners have fiercely opposed such a move.

Now, it is a moot point, considering that virtually all of the 5,400-plus cinemas in the U.S. have closed amid the coronavirus epidemic.

And theaters could stay dark for at least six to 12 weeks, upending the 2020 release calendar, between release date and production delays.

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