We are living through one of those times in history when everything changes – a moment in time we will collectively come to describe in terms of ‘before’ and ‘after.’ In the context of the travel industry, that moment came when the novel coronavirus pandemic was declared.
Before the virus, travel was cheap, plentiful, and pretty easy. ‘Overtourism’ was a problem that risked ruining sites from Machu Picchu to the Louvre as 1.4 billion tourists circled the globe last year.
After COVID-19, everything will be different. Travel will be less frequent, more difficult and probably more expensive. The moment in time we are experiencing now is not unlike 9/11 – a sudden shock to the system that will lead to permanent changes, that will eventually