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Trusted and affordable products will see a surge in demand: R.S. Sodhi

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No food category will decline. There may be changes in pack sizes or brands, but with or without covid-19, food will be consumed, R.S.

Sodhi, MD, Gujarat Co-operative Milk Marketing Federation NEW DELHI : Gujarat Co-operative Milk Marketing Federation (GCMMF), the maker of the Amul brand of milk and dairy products, does not feel that it will have to pivot too much in what people are calling the new normal.

Managing director R.S. Sodhi said Amul had the advantage of being a multi-product company with a multi-channel strategy. In an interview, he said despite challenges, the co-operative will meet its growth targets.

Edited excerpts: What are your immediate challenges? Fortunately, milk falls in the essential foods category, so we were

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