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U.S. Latin Music Revenues Hit Highest Level Since 2006, Far Outpacing Rest of Market
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Latin music's fortunes continued their upward trajectory, with the genre registering its third straight year of growth in the United States and reaching its highest revenues since 2006.According to the RIAA's just-released 2019 Year-End U.S.
Latin Music Revenues Report, the US. Latin music market ended the year with revenues of $554 million, up 28% compared to the previous year.
That's more than double the overall U.S. music market growth of 13%. The big motor was streaming, which accounted for 95% of total Latin music revenues in 2019, or $529 million.The rise in streaming and revenue also buoyed Latin music's stature in the market overall.
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