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Understanding consumer ICT behaviors and attitudes due to the COVID-19 crisis

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Increased mobile broadband consumptionMultitasking between devices and networks while staying at home, for everything from work to socializing, caused the amount of data consumed on smartphones to increase.

Globally, consumers claim a 25 percent average increase in smartphone data usage. The average time spent connected to fixed broadband rose by 2.2 hours per day, while those connected to 4G networks saw an average increase of 1 hour a day.

In markets like India where 4 in 10 relied primarily on 4G networks to keep them connected, this increase was twice as much per day on cellular networks.ICT resilience has helped consumers navigate the crisis.

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