Audiobooks are expected to supersede ebooks as they are lot more convenient to use and allows the listener the flexibility to do something totally unrelated while listening to them at the same time The prolonged unavailability of physical books due to covid-19 led lockdown has led to an uptake of ebooks and audiobooks.
Sale of ebooks have doubled from its low base and audio books have seen a big jump from a base lower than ebooks during the post lockdown era, industry executives said. “Even though e-book penetration in the market has been low and audiobooks as a category is just about taking off, we saw digital format sales increase during this period, more than doubling for certain genres and titles," said Niti Kumar, SVP, marketing,