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VR, AR will turn us intoa beauty tech firm: Amit Jain

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Thanks to some of the friendly policies on new investments, we see the importance of India on the manufacturing side growing Amit Jain, managing director of L’Oreal India, has been keeping his ears to the ground, talking regularly to local grocery store owners.

The protracted lockdown may have posed many challenges, but the pandemic has given the world’s largest beauty company an opportunity to pick cues from evolving consumer trends and quickly build solutions around them, said Jain.

In the long run, Jain expects the beauty industry to be relatively stable amid the disruption caused to the consumer goods market.

Edited excerpts from an interview: What is your short- to medium-term outlook for L’Oreal in India? The short term has been a

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