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"We Could Actually Break the Internet": Disney+'s Seamless European Launch During Pandemic

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www.hollywoodreporter.com

Joe Inzerillo and Jerrell Jimerson were nearing the next phase in their global rollout of Disney+ when the novel coronavirus shut down everyday activities throughout the world.

The duo, responsible for the technical infrastructure and product experience for the high-priority new streamer, already had brought Disney+ to the U.S.

and Canada with a successful (albeit a tad glitchy) November launch, which garnered 10 million sign-ups in one day. But that was just the beginning.

By early March, they were working at what Inzerillo calls a "breakneck pace" to launch Disney+ in eight more countries, including the U.K., France and Italy. "We knew we were going to be deploying quickly, faster than anyone had done it before," he says.

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