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Will consumer experiences take a backseat after covid?

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Mint in June. Now, as October draws closer, the truth is somewhere in between. In August, Westlife Development Ltd, which operates fast food chain McDonald’s in West and South India, said its home delivery, drive-thru and on-the-go channels continue to do well though dine-in restrictions had eased.

Convenience sales grew more than 200% year-on-year as the pandemic skewed fast food in favour of in-home consumption, it said.

Other restaurants agreed that better mobility had not dented the home delivery and takeaways businesses. In big cities, consumers continue to shun cinemas though home viewing cannot match the theatre experience.

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