Duplication of audiences for Ramayana is the highest among all Hindi GEC shows, 73% of audiences move from one episode to another while 83% go from one week to another The massive popularity of Doordarshan’s old classics is being driven by younger audiences who are turning to them to keep themselves engaged during the covid-19 lockdown.
While 22% of kids are watching Ramanand Sagar’s 33-year-old Ramayana with their grandparents or a senior at home, 25% of them are tuned in to the other mythological epic Mahabharat.
In fact, the duplication of audiences for Ramayana is the highest among all Hindi GEC (general entertainment genre) shows, 73% of audiences move from one episode to another while 83% go from one week to another.