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Africa's Largest Collecting Society Appoints Mark Rosin as Turnaround Strategist

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www.billboard.com

JOHANNESBURG — The South African Music Rights Organization, the largest and oldest collecting society in Africa, has hired Mark Rosin, a lawyer and music industry veteran, to tackle a turnaround of the troubled organization.As SAMRO’s CEO, Rosin, 61, faces the stark challenge of reducing costs while boosting revenues in an organization stained by its origins in the apartheid era.

He regards the mission as the biggest challenge of his three-decade career in the music industry.The South African native, who started in the role in February, also faces low staff morale, union issues, distribution accuracy, board governance and factionalism. “Where do I focus here?” he tells Billboard. "I have to prioritize at some point."SAMRO has been.

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