It’s been a rough few years for Alberta’s housing market. Add a pandemic to the mix, and the industry is reeling. “We were battling with a tough economy to start with before the pandemic hit,” Morrison Homes president and CEO Dave Gladney said. “So it’s kind of a double whammy here in Alberta.” “I would say volume is down about 30 to 40 per cent.” Less volume has meant less work for home builders.
Morrison Homes was faced with a tough choice: cut jobs or cut hours. After exploring all of the options, it chose not to eliminate any positions. “We feel we have an A team and we didn’t want to lose any of our 60 employees,” Gladney added. “And we all agreed as a company to do this together.” Canada’s housing agency said it expects home prices,