BBC self-isolation

BBC use ‘The Thick Of It’ and ‘I’m Alan Partridge’ scenes to encourage self-isolation in new coronavirus PSAs

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"Right, people. Listen up! It’s a fucking lockdown right now!" The BBC are airing a series of new PSAs to encourage the public to stay inside, using scenes from some of their most iconic sitcoms.

The new campaign aims to encourage self-isolation amid the ongoing coronavirus pandemic, and the company is using some of its most well-known stars from past and present to get the message across.

Scenes from The Thick Of It, I’m Alan Partridge, The Mighty Boosh and more are all being shown periodically across BBC TV channels.

The most appropriate clip comes from Armando Iannucci’s The Thick Of It, in which Malcolm Tucker (Peter Capaldi) orders an office lockdown. “Right, people.

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