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Big Hit Entertainment Global CEO Lenzo Yoon Talks New Role, 'Localizing' In the U.S. & Growing Artist Roster

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A decade into his tenure at Big Hit Entertainment, Lenzo Yoon is gearing up for some big moves -- both in the company and in his personal life.One of the biggest takeaways of last week's executive changeups at Big Hit Entertainment -- the South Korean label home to the record-breaking BTS, Tomorrow X Together and GFriend -- came in co-CEO Lenzo Yoon's expanding his role to Global CEO and soon leading from the United States.

The move not only pointed to a more global outlook for the company (which had its biggest year ever with a record $500 million in revenue in 2019), but also that it was officially setting up shop in America.Despite these changes on the way, the 42-year-old exec says the core principles that Big Hit was founded on will.

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