Instead, some brands are choosing to spend that money elsewhere. Anheuser-Busch, which usually runs Budweiser and Bud Light ads during the Super Bowl, says it is donating the money it would have spent on the ads to coronavirus vaccination awareness efforts.«Later this year, Budweiser hopes to support recovery on-premise at bars and restaurants by accelerating COVID recovery so people can reunite again,» the company said in a statement to CBS News.Other brands like Coke and Audi have also decided not to advertise during the Super Bowl, the companies confirmed in statements to CBS News.
In its statement, the Coca-Cola Company said it «has made the decision to sit this year out of the Big Game.»«This difficult choice was made to ensure we are.