NEW DELHI: Logos are sacrosanct for brands but now these are increasingly becoming tools to promote social distancing amid the coronavirus outbreak.
Using the outer grid of the HDFC Bank logo, the bank has created physical markers on the ground to help people maintain the World Health Organisation (WHO) mandated “social" distance while waiting in a queue at a shop or an establishment.
Created by advertising agency Leo Burnett, the innovation is a part of the Safety Grid campaign which has been launched in Mumbai, Delhi, Bengaluru, Kolkata, Hyderabad, Pune, Chandigarh and Bhubaneswar. ‘The Safety Grid’ will be painted in front of the space leading to 4,000 retail outlets such as pharmacies, grocery stores, and ATMs, among others. “In this