NEW DELHI : A clutch of brands across categories are creating mental health related content including e-consultations with psychologists, stress busting activities and multiple relaxing techniques across their digital and social media platforms reaching out to millions of consumers.
HDFC Bank, Big Basket, Max Healthcare as well as Max Bupa Insurance among others are actively helping their consumers to help fight negativity as they face additional stressors like financial insecurity, income loss, social isolation and health concerns.
Advertising experts believe that as GenZ and millennials face the greatest challenge of their generations, they will remember those companies that made a difference to their lives and helped them combat the