Companies are helping their consumers fight negativity in the face of stress factors such as financial insecurity NEW DELHI : Brands across categories are creating mental health content on digital platforms to help people fight negativity and stress caused by a national lockdown that started its eighth week on Wednesday, hoping to win lasting loyalty from young consumers.
These include e-consultations with psychologists, stress-busting activities and multiple relaxation techniques across their digital and social media platforms such as Facebook, Instagram and YouTube that reach millions.
HDFC Bank, BigBasket, Max Healthcare and Max Bupa Insurance are among companies that are actively helping their consumers fight negativity in the face of