shrinkflation.The poll, done for Global News by Ipsos between April 19-20, surveyed 1,000 Canadians. It found that 84 per cent of respondents are concerned about shrinkflation: that grocery items are smaller but the same price as before or more.“They pick up a box at the grocery store and they go, ‘Didn’t this used to be bigger?'” Ipsos VP Sean Simpson told Global News.