Stars including Romesh Ranganathan, Shobna Gulati and Meera Syal are urging ethnic minorities to take the Covid vaccine when offered.
A moving five-minute video launched this week aims to debunk vaccination myths which are feared could hamper roll out among minority communities.
Organised by Citizen Khan actor Adil Ray, the video also features Mayor of London Sadiq Khan, actor Sanjeev Bhaskar, cricketer Moeen Ali and the television journalist Rageh Omaar.
A study found that ethnic minority adults were up to 20% less likely to accept the jab than white people. The SAGE report found hesitancy was highest in black or black British groups, with 72% stating they were unlikely or very unlikely to get the jab, followed by Pakistani/Bangladeshi