Also Read | Dark underbelly of India Inc’s shop floorsAnalysts are fairly enthused after the meeting. “Even as most of these NPDs are in niche segments (unlikely to move the needle on growth), the clear intent is to focus on a larger play in the oral care category, play the role of a category-leader by expanding the pie through premiumization and gain dominance in the problem-solution segment (having missed the sensitivity opportunity)," wrote analysts from Kotak Institutional Equities in a report on 21 December.
NPD refers to new product development. Problem-solution segment typically means where a toothpaste is recommended for a specific problem such as sensitivity toothpaste.Colgate said its core toothpaste category is doing well too and.