In the wake of the novel coronavirus pandemic, there has been a great divide between what is essential and what is not. Soap, sanitizer and all things sudsy under my kitchen sink definitely qualify as essential.
But the nail polish, styling tools and scrunchies stashed under my bathroom vanity? Sadly not. As a result of their new reality, an interesting collection of Canadian fashion and beauty companies, whether they have ceased production altogether or pivoted business operations, are stepping up to shrink down the adverse effects caused by COVID-19.
Giving back with purpose is already part of Upfront Cosmetic’s brand. Committed to the environment, each of its shampoo or conditioner bars replaces up to three bottles of packaged