pandemic information economy

Consumers Willing to Pay More for Streaming During Pandemic, Nielsen Music/MRC Data Finds

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www.billboard.com

How many streaming subscriptions does one person need? According to a new study by Nielsen Music/MRC Data, about a quarter of respondents believe they could use one more.

In its new report "COVID-19: Tracking the impact on the Entertainment Landscape," MRC Data and Nielsen Music -- recently acquired by Billboard's parent company Valence Media -- finds that 60% of the U.S.

population are engaging with more entertainment now that so many people are working from home. And 24% of those surveyed added at least one new subscription service in the last few weeks: 81% added video, 38% added music and 14% added games.

Of those adding a subscription, households with children were the demo most likely to do so. In compiling its findings, the group

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