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How to Reach Fans During Coronavirus: 4 Key Insights From New Nielsen Music/MRC Data Study

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Now that people are getting used to staying at home, they’re increasingly grabbing their popcorn and turning to entertainment to escape the grim pandemic news, according to the second installment of Nielsen Music/MRC Data’s survey series, "COVID-19: Tracking the Impact on the Entertainment Landscape."So how can music companies take advantage of this shift?

We pulled four key insights from Release 2 for music executives looking for ways to help their artists cut through the noise.1.

Bundle new music with old faves. With 82% of music consumers listening to music they usually listen to and 62% enjoying music they haven’t heard in a while, artists’ back catalogs could be powerful vehicles for promoting new tunes. (And with 62% of survey.

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COVID-19
United States
United States
Cases: 46 252 513
Deaths: 750 423
Recovered: 0
India
India
Cases: 34 321 025
Deaths: 459 652
Recovered: 0
Brazil
Brazil
Cases: 21 835 785
Deaths: 608 235
Recovered: 0
United Kingdom
United Kingdom
Cases: 9 215 683
Deaths: 141 607
Recovered: 0
Russia
Russia
Cases: 8 494 589
Deaths: 237 619
Recovered: 0
Detail statistic
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