Entire business models may need to be reworked as customer behaviour shifts in response to covid One positive side-effect of the covid-19 pandemic has been the emergence of black humour, reflecting the unique human ability and survival instinct of laughing in dark times.
A cartoon frequently forwarded to me depicts a multiple choice question: “What led to the digital transformation in your company?
A. The CEO B. The CTO C. The CDO D. COVID19". The answer tick-marked is D, of course. Digital transformation is one of those things that every chief executive officer (CEO) wants to carry out, but never gets around to doing in earnest.