Rental and resale brands are revisiting their business models for a post-lockdown world Shilpa Bhatia, founder of The Clothing Rental, an online high-fashion rental platform, is worried. “In the past, people might have had a mental block about wearing something that somebody else has worn but now there’s a sense of paranoia because of the (corona) virus and the media we are consuming.
I don’t know how people will react to things once the lockdown is lifted," says Bhatia. Her fears are not misplaced. Most retail businesses have come to a grinding halt, social events have been cancelled and travel postponed.
It’s tough for all retail businesses but perhaps particularly so for the apparel industry’s re-commerce, or resale and rental, brands.
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