NEW DELHI: A nationwide lockdown that started late March and will cover half of April will have a severe impact on sales of air conditioners, refrigerators and other white goods as electronics companies fear losing out on peak summer season sales.
March, April and May account for 30% to 35% of sales for the industry, according to estimates from companies. In 2019, India's appliance and consumer electronics market was at Rs764 billion, according to estimates by Care Ratings.
Kamal Nandi, president, Consumer Electronics and Appliances Manufacturers Association (CEAMA), and business head of Godrej Appliances, said the covid-19 impact will be felt on sales of appliances from March through May, which account for 30-35% of total sales. “And