₹8 and ₹10 lakh for a show on these digital platforms.“Live events were the largest revenue earner for music artistes and that’s reached a dead end," said Roshan Abbas, president elect, Event and Entertainment Management Association (EEMA).Although it is difficult to make up for the atmosphere, energy and impromptu surprise element of a live show, audiences are becoming more and more comfortable paying for online concerts.
Artistes, too, have invested in creating the right digital persona for themselves making it possible to monetise the space slowly but steadily.