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Covid-19 pandemic drives demand for hair care products: Report

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NEW DELHI : Frequent complaints of post covid-19 hair loss have been flooding social media, prompting consumers to turn to preventive hair care products and home remedies.

Now, a study by Mintel, a London-based market research firm, points to growing consumer interest for products such as anti-hair fall shampoos and hair supplements.

Mintel’s latest research states that 53% Indians are interested in hair fall prevention and more than half the Indians lean towards healthy hair claims when taking beauty supplement products.

In fact, 52% Indians who faced hair loss or damage in the last six months, addressed the issue by consuming multivitamin supplements.

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