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Experiential retail to hold sway as pandemic alters shopping behaviour

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NEW DELHI : Retailers will need to adapt to a shift in how consumers shop and redesign stores, pick more strategic locations as well as develop stronger omnichannel capabilities going forward, according to a report by real estate consulting firm CBRE.

The pandemic has had a significant impact on shopping behaviour, prolonged store closures led to loss of sales for apparel retailers; while demand for groceries both online and online remained high.

For retailers, the past year has meant changing the way they reach shoppers both online and offline. “While brick-and-mortar stores will undoubtedly remain key going forward, experiential retail would hold sway among brands.

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