With music subscription services in heated competition for shares of a fast-growing market, potential subscribers around the world have a menu of free trials to choose from.
But as markets worldwide struggle through unemployment and retail closures, the free trial could take on a greater importance for suddenly budget-conscious consumers.
Interestingly, market research suggests people plan to keep subscriptions long-term. Late adopters of streaming services in the United States, Argentina or Turkey, could have received a three-month free trial from Spotify through June 30 -- not a bad deal during a recession.
As of July 1, the offer changed to a 30-day trial period in each country, and was the same in some Eastern European and Asian