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Don't ostracise covid-19 survivors, says Red Label in new ad

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New Delhi: After debunking stigma around Hindu-Muslim, transgender and mental illnesses, Hindustan Unilever-owned tea brand Brooke Bond Red Label is now focussing on corona survivors in a new campaign.

At a time when covid-19 patients and warriors face prejudice and often hostility, the 'Taste of Togetherness' ad attempts to shatter the stigma through its message: "being told to ‘stay alone’ is not the same as being ‘left alone’." Made by advertising agency Ogilvy India, the television commercial shows a man warning his wife against any contact with a neighbour who has just returned from the hospital after recovering from coronavirus.

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