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E-pharmacies may increase domestic reach to 1.4X pre-covid as govt softens stand

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ban.Another reason for e-pharmacies' burgeoning revenue is that the government has also softened stating that the model can work effectively with the Government's Common Services Centres (CSC) aimed at improving access to essential healthcare facilities in rural India.The Union home ministry, on 24 March specifically mentioned delivery of medicines through e-commerce as an essential service.

This led to 19 state governments declaring e-pharmacy essential during the covid-19 lockdown.The lockdown also led to significant change in consumer behaviour towards consulting doctors, as hospital OPDs and clinics became unsafe and risky due to chances of contacting the disease.

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