The 100 Million Project. This is a large survey that aims to get to the root of why so many U.S. individuals choose not to vote.The Knight Foundation note that in the 2016 U.S.
presidential election, around 43% of eligible voters did not cast their ballots.To find out why this was, The 100 Million Project surveyed “12,000 chronic nonvoters nationally and in 10 swing states,” as well as “a group of 1,000 active voters who consistently participate in national elections and a group of 1,000 young eligible voters (18–24 years old).”Based on the respondents’ answers, the Knight Foundation observed some common themes among many nonvoters.