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Facebook Hit by "Significant Reduction" in Advertising Demand Amid Pandemic

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www.hollywoodreporter.com

Facebook saw a "significant reduction" in advertising demand during the final three weeks of the first quarter, when the coronavirus pandemic made its way to the U.S.

The social networking giant said that, while it saw some signs of stability during the first few weeks of the second quarter, it will not provide specific revenue guidance due to the uncertainty of its business outlook.

The company's earnings disclosure on Wednesday offered the first full look at how the shutdown related to the coronavirus has impacted Facebook's business.

While advertising interest was curtailed, the company said it saw increased engagement from its users as people around the world began to shelter in place.

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