Ticketmaster is working on proposals that will let people with proof of vaccination or a recent negative test to attend music concerts or other events.
The ticketing giant revealed its initial thoughts to Billboard magazine on Wednesday, giving us the first glimpse of what live events might look like from next year.
Ticketmaster's plans come as US pharmaceutical giant Pfizer announced trials showed its vaccine - developed alongside German partner BioNTech - was 90% effective, with Britain having bought enough doses to vaccinate 20 million people.
A government adviser this week also called for a so-called 'freedom pass' to allow people who have tested positive to get back to normal and re-open society.