India covid-19 pandemic stars India

Filmmakers give theatres a miss, opt for OTT platforms

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Eager to please audiences sitting at home, video streaming platforms are hungry to dish out fresh content consistently and lap up films they view as exciting The covid-19 pandemic has had what could be a trend-setting impact on the Indian film industry.

Unwilling to wait for the end of the lockdown, a bunch of filmmakers have decided to take their movies to video streaming platforms instead of queuing up for theatrical release when theatres reopen.

Among the titles finalized are director Shoojit Sarkar’s Amitabh Bachchan- and Ayushmann Khurrana-starrer Gulabo Sitabo, whose rights have been acquired by Amazon Prime Video, and Akshay Kumar-starrer Laxmmi Bomb, whose co-producers Fox Star Studios will stream the horror comedy on their own

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