Gemma Collins made a whopping £120,000 in just one day after Little Mix singer Jade Thirlwall wore an item of her latest clothing range.The 39 year old launched her "Mem-ays" collection with In The Style in March, inspired by her internet memes, with one of the jumpers featuring her iconic Celebrity Big Brother line: "I'm claustrophobic Darren!" After singer Jade, 27, modelled the jumper during an interview from inside her London home, sales of the item soared through the roof and earned The Only Way Is Essex star Gemma a lot of cash.
Jade wore the jumper in a video interview with radio station Capital FM to promote her chart-topping band's latest hit Break Up Song, where she proved herself to be an influencer in the fashion world.