Darius Van Arman of Secretly. "We'll have less overhead."Secretly, whose labels include Jagjaguwar, Dead Oceans and Secretly Canadians, representing indie stars such as Bon Iver, Angel Olsen, Mitski and Sharon Van Etten, began talking about the idea last year with Ghostly's CEO Sam Valenti.
They worked out an agreement in early 2020, then briefly called it off during the pandemic."We had poor visibility on how revenues were going to change and how the economy was going to go.
It caused us to ask hard questions: Why now? Should we wait? Can we afford this? Would it be better to lay back?" Van Arman says. "We came back to the principle that this fundamentally a really good partnership.