After a 3.6 percent increase in global cinema revenue in 2019 to $45.1 billion, the coronavirus pandemic will this year "cause the global market to contract sharply," research and accounting firm PricewaterhouseCoopers says in its annual forecast, predicting a 65.6 percent drop to $15.5 billion "as many screens are forced to close and major Hollywood releases are delayed." For the U.S., the firm's annual study projects a 65.7 percent decline from $11.4 billion in 2019 to $3.9 billion this year.
The firm warned that "the whole cinema ecosystem will be dramatically affected," with cinema revenue, comprised of box office and cinema advertising (but excluding concession sales in cinemas and movie merchandising), set to contract globally at a.