Experts tell Toronto to change messaging to influence COVID-19 rule-breakers The Alberta Government released a commercial that took a humorous approach.
It showed a COVID-19 character coming to a house for holidays, illustrating the health risks of gathering together.While the commercial grabbed people’s attention, Mudry is not sure it will change habits.“Just because people are talking about it doesn’t mean that is going to translate into human activity, and human behaviour that we want to see,” she said.Lindsay Finneran-Gingras, VP of social and digital with Hill+Knowlton Strategies, said early on in the pandemic simple fact-based ads were front and centre.