Gwyneth Paltrow found it difficult to be taken seriously as a businesswoman until she gave up acting full-time. The Avengers: Endgame star founded lifestyle brand Goop in 2008, and has since dedicated the majority of her time to building her wellness empire, which has amassed an impressive global following.
Speaking to Town & Country magazine, Gwyneth discussed the double standards of being an actress and a business mogul, admitting people’s attitudes towards her changed once she scaled back on her acting work. “I don’t want to unnecessarily move myself from one box to another one.
In this society, we like our women in one digestible way that we understand, but if you try to be something else, we don’t like it,” she said. “People couldn’t