Harley-Davidson Inc. shares climbed after the struggling motorcycle maker’s new acting chief executive officer laid out plans to cut costs and complexity and focus on the company’s strengths.
The stock rose as much as 17% after the unveiling of a strategy dubbed “The Rewire," which Morgan Stanley analyst Adam Jonas said could make Harley one of few manufacturers to grow profits in the coming years. “It is clear to us that HOG will be less adventurous in terms of trying its hand at segments and markets where the brand faces extremely low chances of success with high up-front costs and high risks of brand atrophy that could threaten the company’s long-term survival," Jonas, who rates the stock the equivalent of a buy, wrote in a report