To keep busy and entertained during these trying times, many people, including artists such as Maluma and J Balvin, have found refuge in TikTok, the video-sharing app used to create short dance, lip-sync and comedy videos."We're so excited that Latin American artists have really embraced TikTok and the community loves them, too,” Isabel Quinteros, music partnerships & artist relations, TikTok US, tells Billboard. “We've seen exponential growth on accounts like Ozuna and J Balvin who are posting daily and artists like Maluma recently joined.”Quinteros adds: “Our artist relations team works very closely with the LATAM/Mex teams to provide support and a cohesive approach to content.