The tie-up can help them take on competitors in e-commerce, payments, enterprise services Facebook Inc.’s WhatsApp messaging app will be at the forefront of its partnership with Reliance Industries Ltd’s Jio Platforms, as both parties prepare to jointly tap one of the world’s fastest growing retail and payments markets.
The partnership with Facebook and WhatsApp is expected to help Jio derive more revenue from its suite of offerings and millions of subscribers. “On the one hand, JioMart could enable inventory and back-end supply chain for small shops, on the other, the WhatsApp platform could enable ordering and payments, providing seamless customer experience," said a research report by Edelweiss. “We do see formidable execution