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How WarnerMedia Could Use 5G To Turn Fans With Phones Into NBA Broadcasters

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Jesse Redniss is WarnerMedia's emerging tech utility player — overseeing data strategy and privacy, including for the coming streamer HBO Max, while also exploring the potential of AT&T’s 5G network and managing the WarnerMedia Innovation Lab.

The Lab, a 20,000-square-foot Manhattan facility that will serve as an incubator for content and tech, was supposed to open in May, and its pandemic-related delay has actually spurred creativity. “It’s made us think about what the future world will look like in terms of productivity,” says Redniss of the novel coronavirus outbreak. “A lot of companies have been forced into digital transformation.” The Connecticut native and father of four notes that “experiential opportunities were booming” before.

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